The Glass Cliff: Why Women Get the Toughest Turnarounds

By Thandile Kwanini

Published on 2025-08-24 12:47:20

The Glass Cliff: Why Women Get the Toughest Turnarounds

In the journey toward workplace equality, a curious and troubling phenomenon has emerged: the Glass Cliff. While the term "Glass Ceiling" describes the invisible barrier that prevents women from reaching the highest echelons of corporate leadership, the Glass Cliff explains what happens once they finally break through. It's the precarious position where women are more likely to be appointed to top leadership roles—CEO, CFO, or board member—when the company is in a state of crisis, facing a high risk of failure.

The Unspoken Opportunity:- On the surface, a promotion to a top-level position seems like a monumental opportunity. However, research has shown that these appointments are disproportionately made when a company's performance has been consistently poor, its stock price is plummeting, or it is engulfed in a scandal. A male-dominated board, feeling the pressure of a failing enterprise, may subconsciously or consciously turn to a woman leader, signaling to the public and stakeholders that they are embracing change. This appears progressive and innovative, yet it sets the new leader up for a greater chance of failure. The risk for the company is minimized because if the leader fails, the board can attribute it to a lack of experience or a difference in leadership style, rather than the company's existing problems. If she succeeds, the company benefits from the turnaround, and the board can take credit for their "visionary" appointment.

The Psychological and Practical Toll :- Taking on a failing company comes with immense psychological and practical challenges. The new leader inherits a demoralized workforce, a damaged brand, and a difficult financial situation. They are tasked with making unpopular, often painful, decisions—such as layoffs, selling off assets, or completely overhauling a company culture. This high-risk scenario sets up a lose-lose situation. If the woman leader fails, she is often blamed, and her failure can be used to reinforce stereotypes that women are not fit for top leadership roles. This not only harms her career but also makes it more difficult for other women to get similar opportunities. If she succeeds, her success is often attributed to the "unconventional" or "feminine" leadership traits she brought, rather than her strategic brilliance and hard work.

The Broader Implications:- The existence of the Glass Cliff has profound implications for diversity and leadership. It highlights that the struggle for equality doesn't end when a woman gets a seat at the table. In many cases, it’s just the beginning of a more complex and perilous challenge.

To truly address this issue, organizations must go beyond simply appointing diverse candidates. They need to ensure that leadership appointments are made based on merit and skill, regardless of gender or race, and that all leaders—male or female—are given the support and resources they need to succeed. The goal should not be to simply place women in leadership roles, but to ensure they are given a fair chance to succeed, just as their male counterparts have been.

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